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Understanding TrademarksWhy should I obtain a trademark? How do I register a trademark?How to do a federal trademark search? Registered TrademarksThe Different Types Registered TrademarksHow To Tutorial - Registered Trademark Need To Hire A Professional?Trademarks - Understanding TrademarksWhat is a trademark name? How do I use the mark symbol?Both the About logo with the red ball and the phrase "The Human Internet" are excellent examples of a trademark. A great trademark can help with the sales of goods and services and very desirable goods or services can make a trademark famous.
What Is A Trademark?Trademarks protect words, names, symbols, sounds, or colors that distinguish goods and services. Trademarks, unlike patents, can be renewed forever as long as they are being used in business. The roar of the MGM lion, the pink of the insulation made by Owens-Corning (who uses the Pink Panther in advertising by permission from its owner!), and the shape of a Coca-Cola bottle are familiar trademarks. These are brand names and identities and are important in marketing a product or service.
Brand Name Vs Generic NameNaming an invention involves developing at least two names. One name is the generic name. The other name is the brand name or trademark name.For example, Pepsi ® and Coke ® are brand names or trademark names; cola or soda are the generic or product names. Big Mac ® and Whopper ® are brand names or trademark names; hamburger is the generic or product name. Nike ® and Reebok ® are brand names or trademark names; sneaker or athletic shoe are generic or product names.
Primary TrademarksThe term "trademark" is often used to refer to any type of mark that can be registered with the United States Patent and Trademark Office or USPTO. The two primary types of marks that can be registered with the USPTO are:
Other Types of MarksThere are other types of marks that can be registered, however, they occur infrequently and have some different requirements for registration than the more commonly applied for trademarks and service marks.Since the benefits of registration are essentially the same for all types of marks, the term "trademark" is often used in general information that applies to service marks, certification marks, and collective marks as well as to true trademarks, the marks used on goods. Using Trademark SymbolsYou can use the symbols TM for trademark or SM for service mark to indicate that you are claims rights to the marks without having federal registration. However, use of the TM and SM symbols may be governed by different local, state, or foreign laws. The federal registration symbol ® can only be used after the mark is actually registered in the USPTO. Even though an application is pending, the registration symbol ®may not be used before the mark has actually become registered.Can I Apply For A Registered Trademark By Myself?Yes, and you would also be responsible for observing and complying with all the procedural issues and requirements. Trademark registration is not easy, you may need professional help. The names of attorneys who specialize in trademark law may be found in the telephone yellow pages, or by contacting a local bar association. See - Need To Hire A ProfessionalNext: Why should I obtain a registered trademark and how?Understanding TrademarksWhy should I obtain a trademark? How do I register a trademark?How to do a federal trademark search? Registered TrademarksThe Different Types Registered TrademarksHow To Tutorial - Registered Trademark Need To Hire A Professional?Important disclaimer information about this About site. |
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