Little Pony ® is the registered trademark belonging to Hasbro Industries
for their very popular toy pony. Hasbro received a design patent for "an
ornamental design for a toy animal". The patent (U.S. #D269986) was filed
in August of 1981 and granted in August of 1983. The inventors were Bonnie
D. Zacherle of Norwood, MA, Charles Muenchinger of Providence, RI, and
Steven D. D'Aguanno of Greenville, RI. The illustrations above and below
are from the original My Little Pony patent. The vinyl toy was first mass-produced
The looks of the My Little Pony
toys have varied over time; in general, the toys have had brightly colored
or rainbow-colored manes and tails. Different patterns and symbols were
painted on their bodies. My Little Pony was one of the most popular collectible
toys of the 1980's. The toy was featured in a television series and a movie
has been based on the toy.
My Little Pony Websites
Little Pony Collectors
You a Toy Inventor?
Basic steps and guides for toy and
game designers to follow, including safety and design guidelines, toy manufacturers
and interviews with successful toy designers.
The My Little Pony Trademark
Word Mark MY LITTLE PONY
Goods and Services IC 028. US 022.
G & S: Toy Pony. FIRST USE: 1982 10 04. FIRST USE IN COMMERCE: 1982
Mark Drawing Code (5) WORDS, LETTERS,
AND/OR NUMBERS IN STYLIZED FORM
Serial Number 73450973
Filing Date November 2, 1983
Published for Opposition July 10,
Registration Number 1296534
Registration Date September 18,
Owner (REGISTRANT) Hasbro Industries,
Inc. CORPORATION RHODE ISLAND 1027 Newport Ave. Pawtucket RHODE ISLAND
All patent and trademark drawings
provided by the United States Patent and Trademark Office
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