My Little Pony ® is the registered trademark belonging to Hasbro Industries for their very popular toy pony. Hasbro received a design patent for "an ornamental design for a toy animal". The patent (U.S. #D269986) was filed in August of 1981 and granted in August of 1983. The inventors were Bonnie D. Zacherle of Norwood, MA, Charles Muenchinger of Providence, RI, and Steven D. D'Aguanno of Greenville, RI. The illustrations above and below are from the original My Little Pony patent. The vinyl toy was first mass-produced in 1982.

The looks of the My Little Pony toys have varied over time; in general, the toys have had brightly colored or rainbow-colored manes and tails. Different patterns and symbols were painted on their bodies. My Little Pony was one of the most popular collectible toys of the 1980's. The toy was featured in a television series and a movie has been based on the toy.

More My Little Pony Websites
My Little Pony Collectors
Are You a Toy Inventor?
Basic steps and guides for toy and game designers to follow, including safety and design guidelines, toy manufacturers and interviews with successful toy designers.

The My Little Pony Trademark

Word Mark MY LITTLE PONY
Goods and Services IC 028. US 022. G & S: Toy Pony. FIRST USE: 1982 10 04. FIRST USE IN COMMERCE: 1982 10 04
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 73450973
Filing Date November 2, 1983
Published for Opposition July 10, 1984
Registration Number 1296534
Registration Date September 18, 1984
Owner (REGISTRANT) Hasbro Industries, Inc. CORPORATION RHODE ISLAND 1027 Newport Ave. Pawtucket RHODE ISLAND 02861
 

All patent and trademark drawings provided by the United States Patent and Trademark Office

Important disclaimer information about this About site.