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| 7up on
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• 7up
The official and really cool website
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Soda Display
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By
Mary
Bellis
Charles Leiper Grigg was born in
1868 in Price's Branch, Missouri. As an adult, Grigg moved to St. Louis
and started working in advertising and sales, where he was introduced to
the carbonated beverage business.
By 1919, Charles Leiper Grigg was
working for a manufacturing company owned by Vess Jones. It was there that
Grigg invented and marketed his first soft drink called "Whistle".
After a dispute with management,
Charles Leiper Grigg quit his job (giving away "Whistle") and started working
for the Warner Jenkinson Company, developing flavoring agents for soft
drinks. Grigg invented then his second soft drink called called "Howdy".
When he eventually moved on from Warner Jenkinson Co., he took his soft
drink "Howdy" with him.
Together with financier Edmund G.
Ridgway, Grigg went on to form the Howdy Company. So far, Grigg had invented
two orange-flavored soft drinks. But his soft drinks struggled against
the king of all orange pop drinks, "Orange Crush". "Orange Crush" grew
to dominate the market for orange sodas.
Charles Leiper Grigg decided to focus
on lemon-lime flavors and and by in October of 1929 he had invented a new
drink called, "Bib-Label Lithiated Lemon-Lime Sodas".
The name was quickly changed to "
7 Up Lithiated Lemon-Lime" and then again quickly changed to just plain
7up.
7up merged with "Dr
Pepper" in 1986.
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